Recycling
Post your recycling questions and comments here.
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Post your recycling questions and comments here.
Just looking around the site, and thought I'd start a discussion on your message board.
A lot of municipalities focus their P&E on providing information to folks on "how to", and "what is" recyclable. These days, more than ever, there is this push to use social marketing to change behaviors (transforming non-recyclers into recyclers) etc...
I wonder, given the limited resources of some municipalities (staff, funding) if this is a task that should/could be managed provincially? Changing behavior requires an "in your face" marketing campaign that can be sustained over a long period of time... at least long enough to effect change. Good use of television and radio (which can come at a significant cost), as well as a social media component to encourage conversations could work to change behaviors, unfortunately the cost of doing so (TV/Radio) becomes the barrier for many municipalities.
The good thing about trying to get people to recycle that aren't already, or getting those who recycle to recycle as much as they can and as best they can; is a message that has no border restrictions. We don't have to worry about negatively affecting neighboring programs because we aren't discussing the "what is" and "how to", but more the "why you should", and "how it benefits you".
I know there have been province wide campaigns, and from what I understand, they were effective ie) blueboxmore.ca - my question is, should we be doing more of this?
Cheers
Jeff
In Nova Scotia, a provincial approach to communications for waste management was set up by the Resource Recovery Board over 10 years ago. Our company handled it for them under contract for the first 3 years.
That approach saw two levels of communications. Provincial generic communications and municipal, more specific communications. Also we developed communications templates that could be customized by the local municipalities. This saved them development time and costs, if they wished to use them.
On the topic of behaviour-based marketing, over the last 18 years I have often heard concerns about the cost and level of effort required for CBSM programs. In response, I am in the process of developing a seminar that addresses exactly that: how to implement CBSM programs. The seminar will help people get beyond the theory of CBSM and on to campaign design and implementation. It will include methods of how to deliver CBSM programs effectively and efficiently, within the realities of such things as budgets.
I am now working on a schedule for these seminars. If you check my CBSM blog (beyondattitude.com) and subscribe to updates, you will be notified when seminar dates are finalized.
Cheers,
Ken Donnelly